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Petit manuel d'intelligence économique au quotidien 2ed

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20 Jun, 2019

Petit manuel d'intelligence économique au quotidien 2ed
By:Pierre Mongin,Franck Tognini
Published on 2015-06-24 by Dunod

|L’intelligence économique (IE) est une ingénierie de la collecte, de l'analyse stratégique et de la valorisation de l'information utile pour un éclairage et une aide à la décision.| Ministère de l'économie. Cet ouvrage propose des outils et des conseils pour aider les dirigeants à protéger leurs données stratégiques (approche défensive), mais aussi à optimiser leur gestion de l'information en interne et à l'externe (approche offensive). Très pédagogique, illustré par des cartes heuristiques (mind mapping) et des dessins, cet ouvrage fera de vous un véritable info-stratège. Cette deuxième édition, entièrement remise à jour, est notamment enrichie de deux nouveaux chapitres sur l'e-réputation et sur la mise en place d'une veille facile et efficace, ainsi que de nombreuses interviews de dirigeants.

This Book was ranked at 27 by Google Books for keyword jessica thivenin livre.

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Book ID of Petit manuel d'intelligence économique au quotidien 2ed's Books is JUvpCQAAQBAJ, Book which was written byPierre Mongin,Franck Togninihave ETAG "jBupI5IP8vg"

Book which was published by Dunod since 2015-06-24 have ISBNs, ISBN 13 Code is 9782100730421 and ISBN 10 Code is 2100730428

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Book which have "208 Pages" is Printed at BOOK under CategoryBusiness and Economics

This Book was rated by Raters and have average rate at ""

This eBook Maturity (Adult Book) status is NOT_MATURE

Book was written in fr

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